February 11th, 2017 marked the 27th anniversary of former President Nelson Mandela’s release from Victor Verster Prison (Now Drakenstein Correctional Services) to commemorated this historic moment. 
This year was especially special as it marked exactly 27 years to the day since Madiba’s release. This date also represented exactly 27-years that Madiba would have spent both sides of the prison bars, i.e. 27-years in prison and 27-years since his release from prison – from his incarceration in October 1963, his subsequent life imprisonment on 12 June 1964 and his eventual and world-famous release on 11 February 1990.
Old Mutual was the sponsor on this marathon and had Sheer Bliss massages for the athletes following the race.
Our therapists performed around 150 massages and our co-branded Old Mutual fudge ensured that clients knew who the massages came from.
Clients were asked to register and share their details in exchange for a massage, this gave the sales representatives data to follow up on new business. On the day the data collected around 90 leads for Old Mutual, most definitely a successful day.
As all of our therapists are fully qualified, we are able to pick up any injuries and recommend treatment accordingly. In some cases massage
is not the best treatment for injury and should be avoided, knowing the right course of action for any sports injury is crucial.
Our team is well equipped for sporting events and have the experience to ensure your event will run off seamlessly, our crew are set to setup for sporting events at 3h00 so that when athletes start making their way at 6h00 your stand is beautiful and ready to go.
While patrons are waiting in line, a disposable refresher towel is offered to cool down and freshen up after the long race.
On the day we bring along our massage beds, team of course and ensure absolute hygiene with an odor neutralizing and anti bacterial spray for the legs and feet. Our massages are performed with grape seed oil and and wipes are provided following the massage to ensure clients do not leave the stand feeling sticky. Our delicious fudge is never left out and sports events are no different. Co-branded with your company logo ensures that the brand is not missed for a minute, right to the last delicious bite of the experience.
We know that there are a variety of activation options for sporting events and massage is just one of them, to see more on sponsorship ideas click here. To view the rest of the images from this great day, click here.
