Event sponsorship has changed from the good old banners and branded areas to cater to a millennial market full of demands and offer experiences that audiences will not only remember but talk about on social media as well as socially with friends. The goal is now to create a memory of trustworthy moments with your brand and affiliating an emotion rather than a product to the purchase process.
In this guide, we will discuss a few great sponsorship ideas to leverage your brand at events.
Everyone wants to stay connected, more so in areas with signal challenges. A branded wifi offers users free wifi and the branding on the landing page as well as a potential token on arrival.
We’re not talking your usual photo booth with props and silly faces. Everyone wants a good head shot to use on LinkedIn or any professional platform. Offer a photo booth with branding along with a professional make-up artist to touch up so that staff members look their best.
Creating a breakaway area where patrons can enjoy massage at events or mobile therapists providing treatments of your choice is always a great lure to bring a crowd. Therapists can wear branded clothing and offer something for all age groups, from UV face paint at a rave to massage at a golf day. Sporting events offer massages that are performed on massage beds or a Pamper Pit can consist of mini treatments in a quick to-go fashion.
With increasing technology, it is becoming simple for brands to opt for more high tech options at events. If you have not experienced VR, visit Blue Ocean VR and step into the future. With effects that feel so real, you can wow your customers or walk them though an experience of your choice, from an ocean scene to a war zone.
Samsung did it right at Ultra this year with charging stations for cell phones. Every audience shares the problem of cell phone batteries dying. A charging station equipped with code protected cubbies for cell phones to charge in safely was an absolute hit. Attendees will see the sponsor as their lifesaver when they can use the branded stations and their cell phone is then able to stay in touch on social media and get them home safely.
In conclusion, events have raised the expectation of plain and simple promotions. Today’s market demand to be wowed for a brand to be made memorable. Keep your audience chatting with experiences that serve them in some way or form.